Our privacy commitments are important to the way we do business every day. These apply to everyone who has a relationship with us – including our customers and web site visitors.
The Quick Summary:
We will protect your privacy and keep your personal information safe. We use encryption and other security safeguards to protect customer data.
We will not sell your personal information to anyone, for any purpose. Period!
How should this Policy be used?
We encourage you to read the whole policy, so you will fully understand our relationship. To find specific information, here is an outline of where you will find answers to your questions about key topics:
To whom does the Policy apply?
What does this Policy cover?
Do you have any Privacy Policies other than this one?
What about my family members and other users of my DNA account? Does this Policy apply to them?
Yes. You’re responsible for making sure all family members or other users under your account understand and agree to this Policy. Get everyone together and talk about it.
When is information not covered by this Policy?
When you download applications or make purchases from other companies while using our Internet or wireless services;
When you go to a non-DNA website from one of our websites or applications (by clicking on a link or an advertisement, for example);
When you give your information to another company through a website co-branded by DNA but controlled by the other company;
If you use public forums – such as social networking services, Internet bulletin boards, chat rooms, or blogs – the information is publicly available, and we cannot prevent distribution and use of that information by other parties;
Information about your location, usage and the numbers you dial when you’re out and about and roaming on the network of another company;
When you purchase or use non-DNA products (such as wireless devices, internet browsers and mobile applications) in combination with our services;
When we license our brand to other companies for their use in marketing and selling certain non-DNA products and services, information you give those companies is not covered by this Policy.
What about business customers?
We may have written product or service agreements with our business customers that contain specific provisions about confidentiality, security or handling of information. When one of these agreements differs from or conflicts with this Policy the terms of those agreements will apply. In all other instances the terms of this Policy apply.
What information do we collect?
We may collect different types of information based on your use of our products and services or if any lawful intercept request is made.
Contact Information that allows us to communicate with you. We get this information when you order or register for our services. This would include information like your name, address, telephone number and e-mail address.
Billing Information related to your financial relationships with us, such as the services we provide to you, the telephone numbers you call and text, your payment history, your credit history, your credit card numbers, Social
Technical & Usage Information related to the services we provide to you, including information about how you use our networks, services, products or websites. Some examples include:
Some Network Performance & Usage Information and some Billing Information is Customer Proprietary Network Information or “CPNI.” Unique rules apply to CPNI. Click here to learn more:
We also learn about the pages you visit, the time you spend, the links or advertisements you see and follow, the search terms you enter, how often you open an application, how long you spend using the app and other similar information.
In three basic ways:
We use your information to improve your experience and to make our business stronger. Some examples include:
Do we provide information for phone books and Caller ID?
Yes and No.
Do we share your Personal Information internally?
Do we share your Personal Information with other non-DNA companies for them to market to me?
We currently do not share customer information with third parties for marketing purposes.
Are there any other times when you might provide my Personal Information to other non-DNA companies or entities?
Do you use my information to send me advertising?
We may use any information we gather about your preferences as demonstrated by your use of websites and applications to provide you with advertisements and marketing information about our services. Those ads may be delivered on our websites and mobile applications. This is called “first party” advertising. It is part of our service relationship and you are not able to opt-out from this type of advertising.
Where do you get anonymous information?
Sometimes we’ll collect information about how you use our products using cookies and other similar technologies. This information doesn’t include your Personal Information and is considered anonymous.
When we collect information that identifies you personally, we may anonymize it for certain purposes. We remove data fields (such as name, address, and telephone number) that can reasonably be used to identify you. We also use a variety of statistical techniques and operational controls to anonymize data. Anonymizing information is one of the tools we use to protect your privacy.
What is aggregate information?
Aggregate information is a form of anonymous information. We combine data that meet certain criteria into anonymous groups. For example, we might want to compare how customers in Sycamore, IL (or any city, county or ZIP-code) use their services to how customers in Dekalb, IL use their services. In order to do that, we would combine customer data in each of the geographies into anonymous groups and look at all that aggregate data to understand how the two groups are different or similar.
Do you collect information about my children’s use?
We do not knowingly collect personally identifying information from anyone under the age of 13 unless we first obtain permission from the child’s parent or legal guardian.
What happens when my child is using an account not registered to them?
Internet and wireless devices and services purchased for family use may be used by children without our knowledge. When that happens, information collected may appear to us to be associated with the adult customer who subscribes to our services and will be treated as the adult’s information under this Policy.
What can I do to help better protect my child’s information?
We encourage you to spend time online with your children, and to participate in and monitor their online activity.
What if my child has a DNA e-mail sub-account?
If you create a DNA e-mail sub-account for a child under the age of 13:
You may e-mail us at [email protected], call us at 815-562-4290 or write to us at:
DNA Communications, Inc.
ATTN: Privacy Department,
601 1st Ave.
Rochelle, IL 61068
Do we sell your Personal Information?
No. We do not sell your Personal Information to anyone, for any purpose. Period!
How long do we keep your Personal Information?
We keep your Personal Information as long as we need it for business, tax or legal purposes. After that, we destroy it by making it unreadable or undecipherable.
What safeguards does DNA have in place?
We’ve worked hard to protect your information. And we’ve established electronic and administrative safeguards designed to make the information we collect secure. Some examples of those safeguards include:
Will you notify me in case of a security breach?
Laws and regulations guide us in how to give you a notification when certain types of sensitive information are involved in a security breach. We will provide you with notice in accordance with these laws and regulations.
Can I review and correct my Personal Information?
Yes. We are happy to help you review and correct the Personal Information we have associated with your account and billing records within a reasonable time.
Questions About Future Changes
What happens if there is a change in corporate ownership?
Information about our customers and users, including Personal Information, may be shared and transferred as part of any merger, acquisition, sale of company assets, or transition of service to another provider.
Will I be notified if there are changes to this policy?
Do I have choices about receiving first party advertisements from DNA?
Because first-party advertising is part of the service you receive when you visit our websites and use our applications, we don’t offer an opt-out for first-party advertising.
Can I choose not to receive marketing and other types of communication from DNA?
We realize that unwanted marketing contacts can be a hassle and we’ve worked hard to meet the expectations of customers and potential customers who have expressed a desire to limit certain types of solicitation communications from us.
All of our practices are designed to satisfy state, provincial and federal legal requirements limiting marketing contacts. Those laws and regulations – such as the requirements governing the state and federal “Do Not Call” lists
– generally permit companies to contact their own current and, in some cases, former customers, even when those customers are listed on the federal and state “Do Not Call” lists.
Automated Calls or Messages: In some cases, we will ask for your permission to send you automated calls or messages to your mobile phone. To opt out of these calls or messages from DNA, please go to Manage Your Privacy
Choices. As required or allowed by law, even if you opt out, DNA may continue to contact you with automated calls or messages at the telephone number issued by us for certain important informational messages about your service. For example, we may need to let you know about a problem with your wireless service.
How to Contact Us About This Policy
E-mail us at [email protected]
Write to us at DNA Communications Inc., Attn. Privacy Department, 601 1st Ave, Rochelle, IL 61068
You also have the option of filing a complaint with the FTC Bureau of Consumer Protection, using an online form, or by calling toll-free 877.FTC.HELP (877.328.4357; TTY: 866.653.4261). Other rights and remedies also may be available to you under federal or other applicable laws.
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